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While print, television, and radio ads are still being used by some companies to promote their products or services, other businesses have embraced the internet as their platform of choice for reaching out to customers and prospects. One of the most popular ways to advertise online is through paid search engine marketing, better known as PPC (pay-per-click) advertising. With this method, you select keywords related to your business and bid on them to appear at the top of search engine results pages when those terms are searched by consumers.